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Share Getting your message across has always been a challenge, but the shortened attention spans of audiences today make it even more difficult. Andrew Overton looks at how being persistent can help to spread your message, while Helen Mitternight looks at the importance of the messenger. Source: JMR Photography Long Term Engagement Is Key to [...] December 23rd, 2011 | Tags: citizen journalists, communicators, conversation, digital age, Facebook, future, income inequality, InSites for the Future, message, messaging, messenger, national conversation, new year, Occupy Wall Street, OWS, public relations, retweets, Social Marketing, social media, social network, Twitter, Vanguard, Vanguard Communications, viral, Zuccotti Park | Categories: Integrated Media Services
Leave a comment | Share: Share My fellow InSites bloggers Crystal Borde and Chris Connelly have given the campaign kudos in previous posts (see here and here, respectively) and there have been countless articles written about its success. Yes, we all laughed out loud and loved it. So, how much of a success was it? According to this blog post on [...] September 2nd, 2010 | Tags: AdFreak, community engagement, Old Spice, online communication, Online Marketing, online media, online strategy, PR, social media, viral, viral campaign, Wieden + Kennedy | Categories: Advertising & Promotion, Integrated Media Services, Online Marketing
2 comments | Share: Share Bravo, Old Spice. Bravo. Your viral ad campaign featuring Isaiah Mustafa is one of the most brilliant social media-based advertising campaigns that I’ve ever seen. It is certain to become a case study in how to effectively reach huge numbers of people. How many people? Let’s recap now that one week has gone by since Old [...] July 20th, 2010 | Tags: advertising, Fast Company, Iain Tait, integrated media strategy, Isaiah Mustafa, Mark Borden, marketing, media strategy, Old Spice, Online Marketing, online strategy, ReadWriteWeb, Twitter, video, viral, Weiden+Kennedy, YouTube | Categories: Integrated Media Services, Media Relations, Online Marketing, Strategic Planning
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