My almost-teenager demonstrates what a new study from the Pew Research Center confirms–youth ages 12-17 aren’t using e-mail anymore. Headlines earlier this week focused on the hundreds of texts that teens send daily, but I found their lack of e-mail use even more fascinating. The study showed that 58 percent of teens text, while only 11 percent use e-mail. In fact, more teens are using landlines (33 percent) than e-mail. Is e-mail the new snail [...]
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April 28th, 2010 | Tags: audience, audience research, cell phones, children, communication, cultural competency, e-mail, InSites, Justin Bieber, landlines, marketing, mobile, Pew, Pew Research Center, PR, public relations, social media, technology, teens, text, texting, Twilight, Vanguard Communications, Washington DC, youth | Categories: Integrated Media Services, Multicultural Outreach, Social Marketing
Leave a comment | Share: I’m getting ready to live blog from the Progressive Communicators of Washington, D.C. event at WWF on mobile communications tactics for progressive communicators. UPDATE: The live event has concluded. The archived video of this panel discussion is available here: Presenters (left to right): Jeff Lee; Jed Alpert, Mobile Commons; Rachel Labruyere, Reform Immigration FOR America Campaign; Ron [...] April 27th, 2010 | Tags: audience outreach, cell phones, communication, integrated media strategy, live, marketing, mobile, PCDC, progressive, short code, smart phones, SMS, streaming, technology, texting, Washington DC, WWF | Categories: Integrated Media Services
2 comments | Share: Happy 40th Anniversary Earth Day! Twenty years ago, Vanguard Communications provided communications support for Earth Day 1990, culminating with the first national Earth Day rally in Washington, D.C. With 350,000 attendees, it was an overwhelming success, and it began a tradition that continues to this day, with the Climate Rally on the National Mall, scheduled for [...] April 22nd, 2010 | Tags: activism, Adam Gardner, best practices, Care2, communication, Earth Day, environment, green, Grist, Guster, media outreach, media strategy, op-eds, opinion, persuasion, Policy Communications, PR, public relations, Treehugger, Vanguard Communications, Washington DC, writing | Categories: Media Relations, Policy Communications, Social Marketing
Leave a comment | Share: Marian Anderson: Barrier-Breaking Contralto March 2010 “When I sing, I don’t want them to see that my face is black. I don’t want them to see that my face is white. I want them to see my soul. And that is colorless.” – Marian Anderson Born in the heart of Philadelphia, Marian Anderson rose from [...] March 1st, 2010 | Tags: civil rights, Marian Anderson, Musical Communicator of the Month, New York Metropolitan Opera, Presidential Medal of Freedom, United Nations, Washington DC | Categories: Musical Communicator of the Month
Leave a comment | Share: Photo Credit: U.S. Census Bureau, Public Information Office The Washington Post reports that 20 percent of people may not participate in the 2010 census, even though they are legally obligated to do so. According to a new poll from the Pew Research Center, many respondents said they are too busy or uninterested to fill out [...] January 25th, 2010 | Tags: 2010 census, advertising campaign, african-americans, asian-americans, census, Census Bureau, center, civil rights, communication, cultural competence, culture, hispanics, InSites, language, multicultural, Pew, Pew Research Center, PR, public relations, research, Social Marketing, Vanguard Communications, Washington DC, washington post | Categories: Advertising & Promotion, Multicultural Outreach, Social Marketing, Strategic Planning
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