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Share Obama’s campaign harnessed the power of social media to make social change, and, according to some, changed American politics. As we’ve all followed the election coverage and analyses, the Vanguard team was struck by the campaign’s ability to anticipate its audiences social media dreams and deliver with multimedia content, quirky posts and hashtags, infographics [...] November 8th, 2012 | Tags: communication, communications, Facebook, Integrated Media Services, social media, Twitter, Washington DC | Categories: Integrated Media Services, Media Relations
Leave a comment | Share: Share While this may not be big news to you – for a family with two kids in diapers – it’s HUGE! Beginning today, Sesame Street will feature a daily segment with Super Grover, whose powers involve the “ability to observe, investigate, question and report phenomenon to help kids solve problems.” Add “and build mutually beneficial [...] February 21st, 2011 | Tags: audience outreach, communication, marketing, PR, public relations, Strategic Planning, super grover 2.0, Vanguard Communications, Washington DC | Categories: Advertising & Promotion, Communications Heroes
Leave a comment | Share: Share Photo Credit: MCS@flickr How many times have those of us with children been asked, “Tell me the story about the day I was born” (or if they were adopted, “Tell me the story about the day you brought me home.”)? Children never get tired of hearing stories about themselves, because those stories help them [...] January 26th, 2011 | Tags: advocacy, audience outreach, boehner, Branding, communications, Congress, Critique, giffords, language, Obama, Policy Communications, speeches, spokesperson, State of the Union, strategy, Washington DC | Categories: Policy Communications, Social Issues, Strategic Planning, Training & TA, Uncategorized
4 comments | Share: Share A scary afternoon in Washington, D.C. last week brought mental health back into the headlines. Earlier this year, I talked about the importance of using culturally and linguistically competent words, especially when talking about mental health. But in reviewing the coverage of the Discovery Channel hostage situation in Silver Spring, Maryland, it seems like [...] September 7th, 2010 | Tags: American Psychological Association, APA, breaking news, communication, cultural competency, Discovery Channel, health communications, hostage, James Jay Lee, linguistic competency, media, Media Relations, public relations, stigma, University of Washington, Washington DC, word choice | Categories: Integrated Media Services, Media Relations, Multicultural Outreach, Social Marketing, Strategic Planning, Training & TA
One comment | Share: My almost-teenager demonstrates what a new study from the Pew Research Center confirms–youth ages 12-17 aren’t using e-mail anymore. Headlines earlier this week focused on the hundreds of texts that teens send daily, but I found their lack of e-mail use even more fascinating. The study showed that 58 percent of teens text, while only 11 percent use e-mail. In fact, more teens are using landlines (33 percent) than e-mail. Is e-mail the new snail [...] April 28th, 2010 | Tags: audience, audience research, cell phones, children, communication, cultural competency, e-mail, InSites, Justin Bieber, landlines, marketing, mobile, Pew, Pew Research Center, PR, public relations, social media, technology, teens, text, texting, Twilight, Vanguard Communications, Washington DC, youth | Categories: Integrated Media Services, Multicultural Outreach, Social Marketing
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