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Why the SOPA Blackout Worked

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Photo courtesy of acf_windy on Flickr

When we first posted about the Stop Online Piracy Act (SOPA) blackout protest scheduled for January 23, we had no idea that Wikipedia and Reddit (which had planned a January 18 blackout protest) would persuade other sites to join their effort yesterday. According to the Los Angeles Times, more [...]

Beware: Monday, January 23, the Internet May Go Dark

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Flickr photo courtesy of Redjar

While I may not be able to foresee  the future, my media savvy crystal ball is suggesting that Monday, January 23, 2012, will be a dark day for communicators.

If you haven’t heard the troubling news already, Google, Facebook, Twitter, YouTube, Paypal and other major Internet mainstays will be staging a “blackout” on January [...]

The Culture of Spanking

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“Warning,” the morning anchor intoned. “The video you are about to see is graphic, and may be hard to watch.”

Which ensured that we all would watch, of course. And I did watch — in discomfort and then growing  horror –  as a Texas judge whaled away at his then 16-year-old daughter with a leather [...]

It Gets Better: The Video Heard 'Round the World and in the White House

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Is it possible for one video to launch a social change revolution? Can one YouTube video inspire others to take action and become activists?

President Obama proclaimed June as Lesbian, Gay, Bisexual, and Transgender (LGBT) Pride Month and launched a new section on the White House website dedicated to the policies and issues impacting the LGBT community. [...]

Top Five Most Engaged Brands in Social Media Prove Interaction is a Key to Success

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A recent Mashable.com article listed the top five most engaged brands in social media and provided information about what these companies are doing to drive their success. The top five brands (in order) are: Starbucks, Coca-Cola, Oreo, Skittles and Red Bull.

While all of the brands in the top five are large, successful and well-known [...]