Vanguard InSites — Archive
Welcome to Vanguard's InSites—a monthly tip sheet designed to keep you on the forefront of the fast-paced communications environment.
InSites Archive
April 2010
John Denver: Conservation Crooner
“I’m a global citizen. I’ve created that for myself, and I don’t want to step away from it. I want to work in whatever I do…towards a world in balance, a world that creates a better quality of life for all people.” ― John Denver
John Denver: Conservation Crooner
“I’m a global citizen. I’ve created that for myself, and I don’t want to step away from it. I want to work in whatever I do…towards a world in balance, a world that creates a better quality of life for all people.” ― John Denver
March 2010
Marian Anderson: Barrier-Breaking Contralto
"When I sing, I don't want them to see that my face is black. I don't want them to see that my face is white. I want them to see my soul. And that is colorless.” - Marian Anderson
Marian Anderson: Barrier-Breaking Contralto
"When I sing, I don't want them to see that my face is black. I don't want them to see that my face is white. I want them to see my soul. And that is colorless.” - Marian Anderson
February 2010
Frank Zappa: First Amendment Artist
First Amendment Artist - Frank Zappa was known as one of rock's sharpest musical minds and an astute social critic. A lifelong free-speech advocate, he testified before a Senate subcommittee in 1985, and he championed democracy by urging Americans to exercise their voting rights. In 1991, after serving as a cultural liaison for the Czechoslovakian government, he considered a run for the U.S. presidency. Zappa's continued interest in the political arena became his focus, working less and less with music. His efforts helped to stir political interests in other artists, who today are increasingly committed to first amendment issues.
Frank Zappa: First Amendment Artist
First Amendment Artist - Frank Zappa was known as one of rock's sharpest musical minds and an astute social critic. A lifelong free-speech advocate, he testified before a Senate subcommittee in 1985, and he championed democracy by urging Americans to exercise their voting rights. In 1991, after serving as a cultural liaison for the Czechoslovakian government, he considered a run for the U.S. presidency. Zappa's continued interest in the political arena became his focus, working less and less with music. His efforts helped to stir political interests in other artists, who today are increasingly committed to first amendment issues.
December 2009
Using Personal Stories to Promote Your Issue
"My family and I held no hatred for those people because we realized they were victims of their own ignorance." — Ryan White
Using Personal Stories to Promote Your Issue
"My family and I held no hatred for those people because we realized they were victims of their own ignorance." — Ryan White
November 2009
Healing Your Health Campaign
“The financial outlay for any of these three requests is but small compared to the amount of good it will bring forth in my people...” – Susan La Flesche Picotte, M.D.
Healing Your Health Campaign
“The financial outlay for any of these three requests is but small compared to the amount of good it will bring forth in my people...” – Susan La Flesche Picotte, M.D.
October 2009
Understanding Trends in Hispanic Outreach
“Our language is the reflection of ourselves. A language is an exact reflection of the character and growth of its speakers.” – César Estrada Chávez
Understanding Trends in Hispanic Outreach
“Our language is the reflection of ourselves. A language is an exact reflection of the character and growth of its speakers.” – César Estrada Chávez
September 2009
Raising Hell in the 21st Century
“I’m not a humanitarian, I’m a hell-raiser.” – Mary Harris Jones
Raising Hell in the 21st Century
“I’m not a humanitarian, I’m a hell-raiser.” – Mary Harris Jones
August 2009
Using Qualitative Research to Better Understand Your Audience
“I feel more comfortable with gorillas than people. I can anticipate what a gorilla's going to do, and they're purely motivated.” –Dian Fossey Dian Fossey’s 18-year field study of wild mountain gorillas led to worldwide efforts to protect this rare and endangered species. Fossey knew that, to truly help the gorillas, she needed to better understand them. Such is the case with any audience — increased understanding leads to more effective communications, and ultimately reaching your goal. Vanguard offers these tips to help you get to know your own intended audiences.
Using Qualitative Research to Better Understand Your Audience
“I feel more comfortable with gorillas than people. I can anticipate what a gorilla's going to do, and they're purely motivated.” –Dian Fossey Dian Fossey’s 18-year field study of wild mountain gorillas led to worldwide efforts to protect this rare and endangered species. Fossey knew that, to truly help the gorillas, she needed to better understand them. Such is the case with any audience — increased understanding leads to more effective communications, and ultimately reaching your goal. Vanguard offers these tips to help you get to know your own intended audiences.
July 2009
Mitch Snyder: A tireless advocate for the homeless
“Even in death, Mitch Snyder created a scene.” –The Washington Post on the funeral of Mitch Snyder, July 11, 1990.
Mitch Snyder: A tireless advocate for the homeless
“Even in death, Mitch Snyder created a scene.” –The Washington Post on the funeral of Mitch Snyder, July 11, 1990.
June 2009
Helen Keller: Abilities Advocate
“The most beautiful things in the world cannot be seen or even touched. They must be felt with the heart.” –Helen Keller.
Helen Keller: Abilities Advocate
“The most beautiful things in the world cannot be seen or even touched. They must be felt with the heart.” –Helen Keller.
May 2009
Redefining Culture for Better Communications
“I am living proof of America’s democracy.” —Dalip Singh Saund
Redefining Culture for Better Communications
“I am living proof of America’s democracy.” —Dalip Singh Saund
April 2009
Motivating Change, Inside and Out
“It was truly an astonishing grassroots explosion ... The objective was to get a nationwide demonstration of concern for the environment so large that it would shake the political establishment out of its lethargy.” —Gaylord Nelson
Motivating Change, Inside and Out
“It was truly an astonishing grassroots explosion ... The objective was to get a nationwide demonstration of concern for the environment so large that it would shake the political establishment out of its lethargy.” —Gaylord Nelson
February 2009
Speaking to Inspire Change
“It is not light that we need, but fire; it is not the gentle shower, but thunder. We need the storm, the whirlwind, and the earthquake.” — Frederick Douglass
Speaking to Inspire Change
“It is not light that we need, but fire; it is not the gentle shower, but thunder. We need the storm, the whirlwind, and the earthquake.” — Frederick Douglass
January 2009
How to Make a Winning Argument
“My opinions and principles are subjects of just criticism. I put myself before the public voluntarily.” — Victoria Woodhull
How to Make a Winning Argument
“My opinions and principles are subjects of just criticism. I put myself before the public voluntarily.” — Victoria Woodhull
December 2008
White Out Uncertainty: Running an Effective Committee Meeting
No matter your area of expertise, you will at some point be asked to convene individuals or groups from various backgrounds and organizations to make decisions for the benefit of everyone. Committee meetings can be hard to navigate, and it’s critical to ensure that time is used wisely and efficiently.
White Out Uncertainty: Running an Effective Committee Meeting
No matter your area of expertise, you will at some point be asked to convene individuals or groups from various backgrounds and organizations to make decisions for the benefit of everyone. Committee meetings can be hard to navigate, and it’s critical to ensure that time is used wisely and efficiently.
November 2008
Don’t Wait for a Red-Alert to Evaluate Your PR Efforts
It’s time for the big meeting where the board will decide whether to add funds to your communications campaign. For many of us, this is when results become ultra-important, perhaps even the difference between life and death for your PR project. If this scenario is familiar, it might be time to start thinking differently about how and when to include measurement in your communications efforts.
Don’t Wait for a Red-Alert to Evaluate Your PR Efforts
It’s time for the big meeting where the board will decide whether to add funds to your communications campaign. For many of us, this is when results become ultra-important, perhaps even the difference between life and death for your PR project. If this scenario is familiar, it might be time to start thinking differently about how and when to include measurement in your communications efforts.
September 2008
Embrace Crisis Prevention So Nothing is Out of the Blue
Many of us are familiar with basic crisis communications advice: have a crisis team, prepare for several scenarios, train your spokespeople, etc. We know that these actions can mean the difference between surviving and imploding in the face of a public relations disaster. While knowing what to do in a crisis is important, perhaps more critical is the ability to analyze your organizational weaknesses and prevent a crisis from happening in the first place.
Embrace Crisis Prevention So Nothing is Out of the Blue
Many of us are familiar with basic crisis communications advice: have a crisis team, prepare for several scenarios, train your spokespeople, etc. We know that these actions can mean the difference between surviving and imploding in the face of a public relations disaster. While knowing what to do in a crisis is important, perhaps more critical is the ability to analyze your organizational weaknesses and prevent a crisis from happening in the first place.
August 2008
Principles for Plum Policy Progress
Despite the amazing evolution of policy communications techniques over the past decade, there are several basic tenets that haven't really changed. These principles should guide your communications plan to influence policymakers at any level.
Principles for Plum Policy Progress
Despite the amazing evolution of policy communications techniques over the past decade, there are several basic tenets that haven't really changed. These principles should guide your communications plan to influence policymakers at any level.
July 2008
Is Going Green Making You Turn Blue?
Creating environmentally friendly materials involves more than just selecting the right paper. Inks, printers and energy use are also factors to consider. Here are some ways to make going green with your printed products seem more manageable.
Is Going Green Making You Turn Blue?
Creating environmentally friendly materials involves more than just selecting the right paper. Inks, printers and energy use are also factors to consider. Here are some ways to make going green with your printed products seem more manageable.
June 2008
Giving Your Event a Shot of Vitamin C
Just like your morning glass of OJ, adding some “juice” to your annual event can boost its energy level and provide a welcome alternative for guests. By adding simple, fresh touches to different components of your event, you can pique your guests’ interest and keep them engaged for the duration. Below are some tips to keep the creative juices flowing.
Giving Your Event a Shot of Vitamin C
Just like your morning glass of OJ, adding some “juice” to your annual event can boost its energy level and provide a welcome alternative for guests. By adding simple, fresh touches to different components of your event, you can pique your guests’ interest and keep them engaged for the duration. Below are some tips to keep the creative juices flowing.
May 2008
Beating the Election Coverage Blues
Although Super Tuesday and months of primaries are behind us, many more months of election coverage still lie ahead as the Dems settle on a candidate and the two parties battle it out for top spot in the executive office. The coverage can seem impenetrable, but a little creativity can turn the constant political attention into an opportunity to showcase your issue. Here are some ideas to help navigate through all the red, white and blue:
Beating the Election Coverage Blues
Although Super Tuesday and months of primaries are behind us, many more months of election coverage still lie ahead as the Dems settle on a candidate and the two parties battle it out for top spot in the executive office. The coverage can seem impenetrable, but a little creativity can turn the constant political attention into an opportunity to showcase your issue. Here are some ideas to help navigate through all the red, white and blue:
April 2008
Beyond the Green Carnation: Reaching Out to LGBT Communities
In 19th century London, Englishmen would wear green carnations to indicate sexual orientation. Devoid of advocacy and social organizations, businesses and community centers, those in the gay community were forced to confine themselves to this stealth mode of communication. Times have changed for the most part, but imagery, language and even colors still play an important role in outreach to lesbian, gay, bisexual and/or transgender (LGBT) communities.
Beyond the Green Carnation: Reaching Out to LGBT Communities
In 19th century London, Englishmen would wear green carnations to indicate sexual orientation. Devoid of advocacy and social organizations, businesses and community centers, those in the gay community were forced to confine themselves to this stealth mode of communication. Times have changed for the most part, but imagery, language and even colors still play an important role in outreach to lesbian, gay, bisexual and/or transgender (LGBT) communities.
March 2008
No Purple Prose Allowed: Tips for Web Writing
The key to writing for the Web is simplicity and authenticity. Below are some quick pointers to improve your Web writing.
No Purple Prose Allowed: Tips for Web Writing
The key to writing for the Web is simplicity and authenticity. Below are some quick pointers to improve your Web writing.
February 2008
From Seeing Red to Well Said
Saying what you mean and saying it well is essential to effective communication. Sometimes, even subliminally, an audience decides whether your organization or message is worthy of attention based on your ability to use language correctly. You don’t need to be a poet to get your message across, but it’s a good idea to familiarize yourself with some common written language errors.
From Seeing Red to Well Said
Saying what you mean and saying it well is essential to effective communication. Sometimes, even subliminally, an audience decides whether your organization or message is worthy of attention based on your ability to use language correctly. You don’t need to be a poet to get your message across, but it’s a good idea to familiarize yourself with some common written language errors.
January 2008
Communicating with Color
The moment Dorothy stepped into a Technicolor world, she changed the entire tone and feel of the “Wizard of Oz.” Color, and how it reacts to material and light, can have a tremendous impact on how we view a final communications product. A project might look great on your computer screen but result in a completely different printed product.
Communicating with Color
The moment Dorothy stepped into a Technicolor world, she changed the entire tone and feel of the “Wizard of Oz.” Color, and how it reacts to material and light, can have a tremendous impact on how we view a final communications product. A project might look great on your computer screen but result in a completely different printed product.
December 2007
PR Prognostications for 2008
Election ’08 will surely dominate the communication landscape for the next year, but what else will drive communication efforts?
PR Prognostications for 2008
Election ’08 will surely dominate the communication landscape for the next year, but what else will drive communication efforts?
October 2007
New Media, New Rules
While the technologies behind “new” media are, in some cases, more than 25 years old, the term is appropriate to describe the rapidly changing technical advances in communications. More than ever before, new media is capturing the time and attention of all segments of the American public. From the CNN YouTube debates to Facebook mentions on the daily news, new media is becoming ever more integral to our lives.
New Media, New Rules
While the technologies behind “new” media are, in some cases, more than 25 years old, the term is appropriate to describe the rapidly changing technical advances in communications. More than ever before, new media is capturing the time and attention of all segments of the American public. From the CNN YouTube debates to Facebook mentions on the daily news, new media is becoming ever more integral to our lives.
September 2007
Never Miss When You Shoot for the Stars
What do Bono, Bill Gates and Bruce Springsteen have in common? When these celebrities speak, the world listens. Of course, rarely do most causes have access to such high-profile spokespeople. Still, even lower-wattage celebrity advocates can be a great asset to an organization or cause.
Never Miss When You Shoot for the Stars
What do Bono, Bill Gates and Bruce Springsteen have in common? When these celebrities speak, the world listens. Of course, rarely do most causes have access to such high-profile spokespeople. Still, even lower-wattage celebrity advocates can be a great asset to an organization or cause.
August 2007
Taking Advantage of Unexpected Opportunities
It’s impossible to predict the future and plan for every opportunity that could help promote your organization. While some opportunities can be anticipated, many are unexpected and offer little or no time to plan. Taking advantage of these unexpected opportunities means having a mechanism in place to identify them and the infrastructure to respond.
Taking Advantage of Unexpected Opportunities
It’s impossible to predict the future and plan for every opportunity that could help promote your organization. While some opportunities can be anticipated, many are unexpected and offer little or no time to plan. Taking advantage of these unexpected opportunities means having a mechanism in place to identify them and the infrastructure to respond.
July 2007
A New Kind of News Event
The appeal of the traditional news conference is long gone. A talking head announcing an initiative from a conference room podium simply no longer makes news. Of course there are exceptions — usually associated with breaking news and crisis situations — but not even the presence of a celebrity can guarantee that your news conference will be a success. So, how do you break through the incredibly crowded information marketplace and put your organization and/or issue front and center? The answer is to be newsworthy….and get creative.
A New Kind of News Event
The appeal of the traditional news conference is long gone. A talking head announcing an initiative from a conference room podium simply no longer makes news. Of course there are exceptions — usually associated with breaking news and crisis situations — but not even the presence of a celebrity can guarantee that your news conference will be a success. So, how do you break through the incredibly crowded information marketplace and put your organization and/or issue front and center? The answer is to be newsworthy….and get creative.
June 2007
Living in a Multicultural Material World
You know your outreach needs to include people of diverse cultures, languages and backgrounds, but what does it take to create materials that will be meaningful and persuasive to a variety of audiences? Whether you’re considering creating a poster in Farsi, a calendar in Ojibwa or a Web site for Hispanics, careful and comprehensive planning will make your multicultural materials more culturally and linguistically competent, and even more important, will help you get your message out in an effective and persuasive manner. Bring the community into the process. Before you begin your creative process, convene an informal, diverse advisory panel. This knowledgeable representation of your target population, which can include youth, parents, medical professionals or even business owners, can help you identify what images, messages and material types could most effectively communicate to those you’re trying to reach. It also can be helpful to seek the advice of a consultant who specializes in reaching out to this population. Get out and about. You’re probably not the first to try to reach out to a particular population. Hang out in the community where your target audience lives, shops and eats. See what channels and images already appeal to them and incorporate some of those tactics in your materials development. Are certain colors used more than others, for example? Are advertisements void of URLs and full of phone numbers instead? Be prepared to change course. You might have started this process thinking that a brochure is the best way to reach your audience, but through your research, you find that a video would go over better. While a particular product might have worked for previous communication efforts, don’t be wedded to that idea; pay attention to what will be effective for your current population. Remember your goal for translation. Sometimes it’s important to create culturally and linguistically competent materials, not because the audience absolutely needs them, but because it demonstrates that you understand and care about their culture. These efforts can help build trust and credibility with your audience.
Living in a Multicultural Material World
You know your outreach needs to include people of diverse cultures, languages and backgrounds, but what does it take to create materials that will be meaningful and persuasive to a variety of audiences? Whether you’re considering creating a poster in Farsi, a calendar in Ojibwa or a Web site for Hispanics, careful and comprehensive planning will make your multicultural materials more culturally and linguistically competent, and even more important, will help you get your message out in an effective and persuasive manner. Bring the community into the process. Before you begin your creative process, convene an informal, diverse advisory panel. This knowledgeable representation of your target population, which can include youth, parents, medical professionals or even business owners, can help you identify what images, messages and material types could most effectively communicate to those you’re trying to reach. It also can be helpful to seek the advice of a consultant who specializes in reaching out to this population. Get out and about. You’re probably not the first to try to reach out to a particular population. Hang out in the community where your target audience lives, shops and eats. See what channels and images already appeal to them and incorporate some of those tactics in your materials development. Are certain colors used more than others, for example? Are advertisements void of URLs and full of phone numbers instead? Be prepared to change course. You might have started this process thinking that a brochure is the best way to reach your audience, but through your research, you find that a video would go over better. While a particular product might have worked for previous communication efforts, don’t be wedded to that idea; pay attention to what will be effective for your current population. Remember your goal for translation. Sometimes it’s important to create culturally and linguistically competent materials, not because the audience absolutely needs them, but because it demonstrates that you understand and care about their culture. These efforts can help build trust and credibility with your audience.
May 2007
Turfbuilding Tips for Effective Campaigns
Many of the world’s most successful public relations and social marketing initiatives have been built on top of a strong grassroots network. With so much competition for media and public attention at the national level, grantees, affiliates and supporters can help move your communications effort from back page news to kitchen table conversation.
Turfbuilding Tips for Effective Campaigns
Many of the world’s most successful public relations and social marketing initiatives have been built on top of a strong grassroots network. With so much competition for media and public attention at the national level, grantees, affiliates and supporters can help move your communications effort from back page news to kitchen table conversation.
April 2007
BIG Events, BIG Impact.
Simple and Inexpensive Ways to Expand Your Next Event
Planning and hosting a big special event is one of the best ways to reach a large audience with a targeted message. It can also help attract media attention to your cause and build overall awareness and credibility for the host organization. Take, for example, the upcoming, 24-hour “Live Earth” concert, scheduled for July 2007. Through U.S. and international concert attendance, as well as television, Internet and radio broadcasts, the sponsors are expected to reach an audience of more than 2 billion people. The goals of the concert are to “entertain, educate, inspire and ultimately drive change” around the growing worldwide climate change crisis.
BIG Events, BIG Impact.
Simple and Inexpensive Ways to Expand Your Next Event
Planning and hosting a big special event is one of the best ways to reach a large audience with a targeted message. It can also help attract media attention to your cause and build overall awareness and credibility for the host organization. Take, for example, the upcoming, 24-hour “Live Earth” concert, scheduled for July 2007. Through U.S. and international concert attendance, as well as television, Internet and radio broadcasts, the sponsors are expected to reach an audience of more than 2 billion people. The goals of the concert are to “entertain, educate, inspire and ultimately drive change” around the growing worldwide climate change crisis.
November 2006
Bringing Native Americans into the Circle of Your Outreach
In celebration of National Native American Heritage Month and with special gratitude to the many Native Americans who have shared their wisdom with staff at Vanguard in support of numerous health and environmental initiatives, we offer these tips for reaching out to and involving Native Americans in your communications and social marketing efforts.
Bringing Native Americans into the Circle of Your Outreach
In celebration of National Native American Heritage Month and with special gratitude to the many Native Americans who have shared their wisdom with staff at Vanguard in support of numerous health and environmental initiatives, we offer these tips for reaching out to and involving Native Americans in your communications and social marketing efforts.
October 2006
Avoid an Unpleasant Fright with Strategic Communications Planning
Suppress that shriek. Strategic communications planning isn’t going to bury you in work, and it doesn’t have to take nine lives. Keep your planning from becoming a monstrous task by remembering the following tips:
Avoid an Unpleasant Fright with Strategic Communications Planning
Suppress that shriek. Strategic communications planning isn’t going to bury you in work, and it doesn’t have to take nine lives. Keep your planning from becoming a monstrous task by remembering the following tips:
September 2006
Strike All the Right Chords with Your Online Presence
By now, almost three-fourths of American adults (about 147 million people) are online. Just when most organizations have finally started to rock the online scene, the pressure is on to stay cool by being ahead of the curve. The digital divide is closing and there is no time like the present to tune into the new wave of online tools and tactics to put your communications effort on center stage.
Strike All the Right Chords with Your Online Presence
By now, almost three-fourths of American adults (about 147 million people) are online. Just when most organizations have finally started to rock the online scene, the pressure is on to stay cool by being ahead of the curve. The digital divide is closing and there is no time like the present to tune into the new wave of online tools and tactics to put your communications effort on center stage.
August 2006
Get Your Feet Wet in Politics and Public Affairs this August
Though politics-obsessed Washingtonians start sweating the next campaign season a week after an election ends, most people tend to wait until the politicians start stepping things up in September. That makes August the perfect time to test the waters and find the best way to turn your grassroots network into a force for change at the ballot box and on Capitol Hill.
Get Your Feet Wet in Politics and Public Affairs this August
Though politics-obsessed Washingtonians start sweating the next campaign season a week after an election ends, most people tend to wait until the politicians start stepping things up in September. That makes August the perfect time to test the waters and find the best way to turn your grassroots network into a force for change at the ballot box and on Capitol Hill.
July 2006
Reeling in the Big Media Hit
Whether you are trying to raise awareness about your mission, build brand recognition or promote an exciting event — the right media coverage can land your organization in a fishbowl for the entire world to see. The hard part is dropping a newsworthy hook and reeling in the stories. Today’s newsrooms operate at top speed with fewer staff, while the rest of the world is on information overload, making it harder and harder to cut through the clutter with your pitch.
Reeling in the Big Media Hit
Whether you are trying to raise awareness about your mission, build brand recognition or promote an exciting event — the right media coverage can land your organization in a fishbowl for the entire world to see. The hard part is dropping a newsworthy hook and reeling in the stories. Today’s newsrooms operate at top speed with fewer staff, while the rest of the world is on information overload, making it harder and harder to cut through the clutter with your pitch.
June 2006
If Your Brand is More of a Chameleon than a Rock, It Might Be Time to Change the Way You Look
If you catch a glimpse of a lizard speaking with a British accent, chances are you already know what he’s selling, right down to the tag line. While it seems that type of brand recognition may only belong to corporate giants, the same strategies and techniques should be applied to the products and services of foundations, non-profits, associations, and governments.
If Your Brand is More of a Chameleon than a Rock, It Might Be Time to Change the Way You Look
If you catch a glimpse of a lizard speaking with a British accent, chances are you already know what he’s selling, right down to the tag line. While it seems that type of brand recognition may only belong to corporate giants, the same strategies and techniques should be applied to the products and services of foundations, non-profits, associations, and governments.
May 2006
Effective Training Can Help Nurture Fledgling Skills
From one-on-one to group instruction, ongoing communications skills training is key to building capacity within your organization. Here are a few things you can do to ensure people flock to your training events.
Effective Training Can Help Nurture Fledgling Skills
From one-on-one to group instruction, ongoing communications skills training is key to building capacity within your organization. Here are a few things you can do to ensure people flock to your training events.
April 2006
Crisis Planning: Be Prepared to Weather the Storm
Communications crises are often associated with scandals, which can overshadow the positive contributions an organization or company has made to the community. A crisis communications plan helps an organization to both weather the crisis “storm” and possibly find a silver lining—a chance to re-position the organization. Use these tips to find some blue sky when storm clouds threaten to throw you off course.
Crisis Planning: Be Prepared to Weather the Storm
Communications crises are often associated with scandals, which can overshadow the positive contributions an organization or company has made to the community. A crisis communications plan helps an organization to both weather the crisis “storm” and possibly find a silver lining—a chance to re-position the organization. Use these tips to find some blue sky when storm clouds threaten to throw you off course.
March 2006
Preparation and Creativity Make Event Planning a Cakewalk
Hosting a special event is an effective and ambitious way for an organization to accomplish its communication goals. Whether you are trying to spotlight a cause, fundraise, attract partners or celebrate an anniversary or holiday, here are a few ways to ensure the event planning process is a success:
Preparation and Creativity Make Event Planning a Cakewalk
Hosting a special event is an effective and ambitious way for an organization to accomplish its communication goals. Whether you are trying to spotlight a cause, fundraise, attract partners or celebrate an anniversary or holiday, here are a few ways to ensure the event planning process is a success:
