Advertising and Promotion

Advertising and promotion enable you to control content and target specific audiences. In addition, with paid advertising — as opposed to public service announcements (PSAs) — you enjoy the added benefits of guaranteed placement and frequency. In short, advertising and promotion let you say what you want, when you want and to whom you want to say it.

Vanguard’s advertising and promotion strategies combine traditional media such as TV, radio, newspaper, magazine, outdoor and transit with new media such as online, word-of-mouth and product or issue placement. We have developed everything from local and regional advertising and promotional efforts to multi-media national campaigns reaching millions of people with award-winning results.

Advertising and promotional services include:

• Audience analysis
• Concept and message development and testing
• Ad copywriting
• Broadcast and print production management
• PSA packaging, replication and distribution
• Media planning, placement and purchasing
• Product, issue and cause placement and storyline development
• Word-of-mouth advertising
• Partnership promotional opportunities

To learn more about our advertising and promotion successes, read the case studies at right:

1. Elimination of Barriers Initiative, Substance Abuse and Mental Health Services Administration
2. Sister to Sister: Everyone Has a Heart Foundation

CASE STUDY 1 2