Media Relations

Today’s newsrooms are downsizing, but continue to operate at top speed as more and more news and information is available. As a result, alternative media tools are driving the news of the day with blogs, online news sites and podcasts, which have the capability to deliver a story to the masses before it has gone to print.

Vanguard’s media team can help you capitalize on the emergence of new media technologies and tools through a strategy that incorporates these new media as well as traditional forms of communication like video and audio news releases, satellite media tours, op eds and press releases. In the fast-paced media climate, Vanguard can help you identify the best tools for targeting your audience and delivering your news in the ways that make the most sense to the people and communities you want to reach.

Our media services and offerings include:

• Strategic media planning
• Specialized outreach (local, regional, ethnic, multilingual, national audiences)
• News writing (press releases, op eds, statements, advisories)
• Spokesperson training
• Media “speed dating”
• Event promotion
• Press conference coordination/promotion — virtual or traditional
• Crisis response and management
• Media list development and management
• Analysis and reporting
• Message and pitch development
• “Guerrilla” publicity
• Web-based outreach campaigns

To learn more about our media experience, read the case studies at right:

1. Trust for America's Health
2. National Council on Folic Acid
3. Women Chefs and Restaurateurs

CASE STUDY 1 2 3