Multicultural Outreach

Culture is no longer just a matter of race or ethnicity. Multicultural communications involves examining the unique cultural characteristics shared by a group of people or community, honoring that uniqueness and shaping outreach efforts and messages accordingly.

Vanguard navigates the complexities of social and cultural contexts that influence people’s reactions and responses. We use specific and focused research to determine common beliefs, attitudes, behaviors and values within and among target audiences. Even more important, we involve the target audiences in message and design creation, and use specialized message and product testing to ensure effectiveness. The result is a communications program that resonates emotionally and effectively among the target audience(s).

Our multicultural communications services include:

• Strategic planning
• Audience research
• Message development and testing
• Community involvement
• Product development and dissemination
• Multilingual outreach products
• Media outreach and analysis
• Event planning
• Training and technical assistance

For examples of Vanguard’s expertise in multicultural communications, read the case studies at right:

1. Epilepsy Foundation of America
2. First Nations

CASE STUDY 1 2