Strategic Planning

Beneath every successful communications campaign lies more than creativity and hard work. Campaigns that make a difference — not just a splash — are built on solid, strategic plans that are laser-focused on results. Vanguard has mastered the strategic communications planning process by ensuring that every step in the campaign is the best possible course of action and every dollar spent goes directly toward making progress and making change.

Our strategic planning services include:

• Communications audits
• Campaign and organizational communications plans
• Audience identification/segmentation
• Message development
• Positioning tactics
• Resource allocation
• Project management
• Evaluation

For examples of Vanguard’s expertise in strategic planning, please read the case studies at right:

1. Elimination of Barriers Initiative, Substance Abuse and Mental Health Services Administration
2. National Center for Missing and Exploited Children

CASE STUDY 1 2