Strategic Communications Planning Blog Series in Review

Strategic communications planning is the foundation for successful communications and marketing activities. In 2020, Vanguard Communications released an article each month describing the steps of this important process. Click through to the articles from our Strategic Communications Planning series. Interested in bringing the strategic communications planning process to your organization? Send us a note and let us know how we can help.

At Vanguard, we believe every good strategy begins with a plan. As you may have gleaned from our year-long series, our most beloved type of planning is the basis for all our work — strategic communications planning.

A strategic communications plan guides your organization’s communications efforts, acting as the foundation for your communications and marketing activities. It identifies your priority communications goals and audiences and outlines a framework for understanding and implementing your communications strategy, acting as a critical tool to help you stay focused and achieve continued success.

We developed this the series to share our communications planning expertise and how it may be beneficial to your organization. Each article provides details on a step in the process and offers insights and best practices for you to apply to your own work. Below you will find each article in our series and the questions they help answer. We welcome you to share within your organization as a guidepost for your own strategic communications planning!

Interested in bringing the strategic communications planning process to your organization? Send us a note and let us know how we can help!

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Categories: Communications Planning