Standing out in a crowd. It’s what we all want for our organizations, and strong brands can get us there.

Brands are complex, living things that must get off on the right foot and stay there. To develop them, Vanguard follows a tried and true process that involves evaluating, creating, testing, implementing and promoting a full package, not simply a visual identity. We marry striking visuals with compelling messaging that reinforce everything you want your audiences to remember about you.

Branding and Positioning Services

  • Tagline development
  • Message development
  • Editorial style guides
  • Visual identity packages, including branding guidelines
  • Identity launches and promotions
  • Template designs
  • Research, including audits and interviews
  • Audience testing

Highlights and Blog Posts