Looking Closely at Community Potential

Opportunity360 is an initiative of Enterprise Community Partners that leverages data, community engagement and measurement tools to better position investors to make smart investments and create collaborative solutions. Vanguard worked closely with key staff and leadership to create a plan that would introduce Opportunity360 to key audiences and encourage them to engage with its myriad tools and data. Along with the plan, Vanguard developed a brand that communicated the benefits and values of this unique approach, including messaging that would resonate across diverse audiences, and supported the initiative’s launch event.