Connecting Diverse Communities to Health Services
Members of the Latino and immigrant communities in the Washington, D.C., metro area rely on La Clínica del Pueblo for culturally appropriate health care, including mental health and substance abuse services and community education. Our innovative social media strategies and ability to communicate in both English and Spanish expanded the capacity of La Clínica’s ¡Empodérate! (Empower Yourself!) youth center to engage and inform its audience. We also applied our experience with Spanish-speaking populations to help La Clínica introduce itself to new members of the local Hispanic community with a new tagline — “Tu salud en tus manos” (Your health in your hands) — that encouraged people to engage with the clinic and learn about making healthier choices.