Using Twitter’s Quote Tweet Feature for Brands and Social Change
Twitter has listened to its users and created a useful way to quote other tweets. Hooray! What is a quote tweet, you ask? It’s the ugly stepsister of the retweet….
Recovery Month and the Use of Proper Terminology
This month marks the 27th year of National Recovery Month, an observance held each September to educate Americans about how substance use treatment and mental health services can enable those…
Is the Press Release Dead?
While leading a media relations roundtable discussion at the Public Relations Society of America-National Capital Chapter’s (PRSA-NCC) 8th Annual Public Relations Issues of the Day for Associations and Nonprofits, I…
Social Media is About Relationships
It’s common knowledge how important it is to use social media for events and specific campaigns. But often, what’s missing is authentic engagement. Social media should tell a specific story…
Bushels of Fun at Farm Aid 2017
Co-Author: Allyson Singh Vanguard has supported Farm Aid for more than two decades, but as new Vanguardians attending our first Farm Aid, we didn’t know what to expect. We quickly…
Behind Each Statistic is a Story: How Communicators Can Effectively Use Data to Reach a Youth Audience
In yesterday’s blog I shared some of the insights I have been learning at Health Datapalooza these past couple of days. Two of the sessions I attended, “Making Data Work…
Strategic Communications Planning Blog Series in Review
Strategic communications planning is the foundation for successful communications and marketing activities. In 2020, Vanguard Communications released an article each month describing the steps of this important process. Click through…
Underage Drinking in College: Prevention Tips for Parents
Throughout the month of April (Alcohol Awareness Month), Vanguard Communications is focusing on our social marketing work that helps prevent underage drinking. Visit our blog, Facebook and Twitter pages all…
Celebrating Women’s Equality Day
Through the years, we’ve recognized several women as Communicators of the Month who fought for women’s equality. Last week, we celebrated the 100th anniversary of the ratification of the 19th…