Is the Press Release Dead?

While leading a media relations roundtable discussion at the Public Relations Society of America-National Capital Chapter’s (PRSA-NCC) 8th Annual Public Relations Issues of the Day for Associations and Nonprofits, I…

Social Media is About Relationships

It’s common knowledge how important it is to use social media for events and specific campaigns. But often, what’s missing is authentic engagement. Social media should tell a specific story…

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