Bushels of Fun at Farm Aid 2017
Co-Author: Allyson Singh Vanguard has supported Farm Aid for more than two decades, but as new Vanguardians attending our first Farm Aid, we didn’t know what to expect. We quickly…
Behind Each Statistic is a Story: How Communicators Can Effectively Use Data to Reach a Youth Audience
In yesterday’s blog I shared some of the insights I have been learning at Health Datapalooza these past couple of days. Two of the sessions I attended, “Making Data Work…
Best of 2018: Top Blog Posts of the Year
The end of the year is a great time to reflect on things that have changed and those that have stayed the same. One constant at Vanguard is that when…
Best of 2017: Top Blog Posts of the Year
Before we know it, the year will come to an end and we’ll be welcoming 2018. At Vanguard Communications, 2017 was special to us as it represented a key milestone…
Qualitative Insights Bring Context to The Washington Post’s Native American Poll
The Washington Post just released poll findings indicating that 9 of 10 Native Americans are not offended by the NFL team Washington “Redskins” name. These results echo similar findings in…
Underage Drinking in College: Prevention Tips for Parents
Throughout the month of April (Alcohol Awareness Month), Vanguard Communications is focusing on our social marketing work that helps prevent underage drinking. Visit our blog, Facebook and Twitter pages all…
Being the Racial Justice Change We Wish to See
Mahatma Gandhi is often attributed as saying: “You must be the change you wish to see in the world.” But that isn’t what he actually said. The closest we can…
World Mental Health Day 2018: Exploring Our Progress Toward a Brighter Future
Last week, Jason Kander, a former Missouri Secretary of State and founder of the voting rights advocacy organization Let America Vote, announced he would be ending his campaign for Kansas…
Put Your Audience Before Your Intuition: Four Simple Steps for Message Testing
“Our intuition has been right so many times, it doesn’t recognize when it’s wrong,” said Steve Wendel, head of Behavioral Science at Morningstar, Inc. during a discussion on message testing…