Shooting for Authenticity

As someone who conducts photo shoots as part of my career, I know the ropes: Always arrive early, scout the location whenever you can and get a signed photo release…

Meet the Centennials

Baby Boomers. GenXers. Millennials. Are you wondering what — or who, as it were — comes next? Say hello, via your mobile device please, to the Centennials. Also known as…

Scriptwriting for Authenticity

Scriptwriting is a key piece of my job. I absolutely love it. Vanguard is privileged to support a government client’s annual event designed to showcase positive stories about behavioral health….

Parents: Trusted Channels for Youth

Last month for Alcohol Awareness Month, I wrote about the credibility that parents have when sharing messages with their children about drinking underage and the harm alcohol can do to…

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