Eyes on the Prize: Instagram Contests for Social Change
This April, Sexual Assault Awareness Month (SAAM) focused on the theme “prevention is possible.” Sexual violence is a pervasive social issue and there are actions we can take to make…
Making Complex Topics Relatable
Raise your hand if you’ve heard of Zika. Now keep your hand up if you had heard of the disease before the outbreak. I imagine most of your hands are…
Qualitative Insights Bring Context to The Washington Post’s Native American Poll
The Washington Post just released poll findings indicating that 9 of 10 Native Americans are not offended by the NFL team Washington “Redskins” name. These results echo similar findings in…
Scriptwriting for Authenticity
Scriptwriting is a key piece of my job. I absolutely love it. Vanguard is privileged to support a government client’s annual event designed to showcase positive stories about behavioral health….
Parents: Trusted Channels for Youth
Last month for Alcohol Awareness Month, I wrote about the credibility that parents have when sharing messages with their children about drinking underage and the harm alcohol can do to…
Behind Each Statistic is a Story: How Communicators Can Effectively Use Data to Reach a Youth Audience
In yesterday’s blog I shared some of the insights I have been learning at Health Datapalooza these past couple of days. Two of the sessions I attended, “Making Data Work…
Empowering Communities to Prevent Underage Drinking
Throughout the month of April (Alcohol Awareness Month), Vanguard Communications is focusing on our social marketing work that helps prevent underage drinking. Visit our blog, Facebook and Twitter pages all…
We’ve Got the Data: What Comes Next?
I had the opportunity to attend Health Datapalooza today and dive deeper into the conversation of health data and data analytics. The topic of data and how it can be…
Framing Multiple Stories Around One Event
As communicators, media relations is a common part of our jobs and it’s up to us to work with reporters to place positive stories in the news about our clients’…