Vanguard Communications

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Social Marketing

How do you change public or personal behavior? Through the insightful and dynamic use of classic communications and marketing principles, tools, and techniques, individuals and groups can be helped to make better, more informed decisions, which in turn can lead to more socially responsible communities and societies. Vanguard’s social marketing team can help you change the hearts, minds and behaviors of a significant, targeted few or of millions.

Our social marketing services include:

  • Strategic planning
  • Goal development
  • Audience research
  • Barrier analysis and benefit positioning
  • Message and product development and testing
  • Dissemination strategy development
  • Alliance building
  • Measurement and evaluation design

For examples of Vanguard’s social marketing work, please read the case studies at right:

  1. Community Connections for Families
  2. SMYAL (Sexual Minority Youth Assistance League)
  3. U.S. Department of Health and Human Services, Center for Mental Health Services



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